Starter
Vegan Portfolios & Personal Brands
from · supporter price£400*£800 standard rate · 48h turnaround
- ✓Up to 5 hand-coded pages
- ✓Mobile-first responsive design
- ✓Contact & enquiry forms
- ✓Base SEO setup
Vegan website design · by an actual vegan
Vegan website design, by an actual vegan. Not a leaf icon in a stock template.
I'm James. I'm vegan. I founded and run We The Free, an international vegan activism nonprofit. I build hand-coded websites for plant-based restaurants, vegan brands, and animal rights organisations. Clients who back vegan advocacy get £400 off any tier.
Why hire a vegan web designer.
// alignment that shows up in every word on the page
A vegan web designer understands the audience, the language, and the value proposition of a vegan business without needing it explained. That sounds small. In practice it changes every word on the page.
Generic agencies write vegan brand copy that sounds like vegan brand copy about vegan brand copy. They reach for the obvious symbols (a leaf icon, a green palette, a stock photo of avocado toast) and stop there. They write headlines like "delicious plant-based options" because that is what their template's placeholder text said. They never quite know whether to lead with the food, the ethics, the health story, or the environmental story, so they hedge and lead with all four. The result reads as marketed-at, not understood.
A vegan developer writes copy that sounds like the audience because the developer is the audience. The headline does not hedge. The photography brief does not default to avocado toast. The trust signals (certifications, supplier sourcing, ingredient transparency) are surfaced where they actually convert, not buried in a footer. Conversion rate goes up not because the design is better, but because the brief was understood faster.
Vegan businesses I build for.
// restaurants, cafes, brands, nonprofits, vegan-aligned
Restaurants, cafes, brands, nonprofits. If your business is plant-based, vegan, or vegan-aligned, you're in the right place.
Plant-based restaurants & cafes
Custom mobile-first menu editor, integrated booking, no third-party checkout dropoff. See Kasto Bali for a recent build.
Vegan brands & ecommerce
Plant-based food, beverage, beauty, and fashion brands. Editorial layouts, product storytelling, and Shopify or hand-coded checkout integrations.
Vegan & animal rights nonprofits
Donation flows, volunteer signups, event RSVPs, content publishing. I run a nonprofit myself, so I know which payment processors actually work for the sector.
Ethical & sustainability brands
Vegan-adjacent: cruelty-free, sustainable fashion, climate, and ethical investment brands. Same alignment, same positioning playbook.
Kasto Bali: a plant-based restaurant in three days.
// custom menu editor, integrated booking, £0 monthly hosting
A Bali plant-based restaurant, live in three days.
Bali plant-based restaurant. Custom mobile-first menu editor the chef updates between services. Integrated booking that does not drop guests into a third-party checkout. £0 monthly hosting.
3
days from kickoff
99/100
Google PageSpeed
~30s
menu change to live
Chef Giuseppe needed a site that felt like the room: warm, cinematic, plant-forward. The old Wix site looked generic, loaded slowly, and cost more every month than the espresso budget. Worse, editing the menu took the chef away from the kitchen.
The new build ships a single password-protected menu editor that the chef updates from a phone between services. Bookings route directly to the kitchen inbox. No third-party widget, no drop-off, no monthly platform fee. Three days from brief to live.
"James delivered something beautiful: professional animations, a booking system, and a simple menu editor, in just a few days."
£400 off, for backing vegan advocacy.
// support We The Free, save on your build, fund the cause
I'm the Executive Director of We The Free, an international vegan activism nonprofit. To encourage support for the mission, I offer a flat £400 discount on every project tier for clients who back the work.
The action
Set up a recurring monthly donation of $10 USD (about £8) to We The Free.
The reward
An immediate £400 credit applied to your invoice.
The trust
Honour-based. I trust you to maintain the donation for at least 12 months.
The maths.
Your donation (12 months)~£96
Discount on your project-£400
You're ahead by£304
And We The Free gets meaningful, sustained support. For a vegan-aligned business this is the cleanest way to spend marketing budget that also funds the cause your customers care about.
Same craft, applied to vegan brands.
// every vegan build ships with the same standards, no "vegan tax"
97 to 100 PageSpeed
Recent builds score 97 to 100 on Google PageSpeed Insights. Faster than every Wix or Squarespace site, which means better Google rankings and lower bounce rates.
SEO from day one
Schema markup, semantic HTML, fast Core Web Vitals, clean meta tags. Built to rank for vegan-relevant terms in your area, not just to exist.
You own the code
On launch you receive every file, every account, and a custom video walkthrough. Portable to any host, any developer, any time. Zero lock-in.
Menu editor (vegan restaurants)
For plant-based restaurants and cafes, a single password-protected page where the chef updates dishes, prices, and specials from a phone between services.
Donation flows (nonprofits)
For vegan and animal rights nonprofits, payment processor integrations chosen specifically because they do not charge nonprofit-killer fees. Plus volunteer signups and event RSVPs.
1-year warranty
If anything I built breaks within the first year, I fix it free. If a third-party integration is discontinued, I replace it on my own time.
Tiers for vegan brands.
// one-off fee, no monthly costs, you own everything
FOR VEGAN RESTAURANTS & CAFES
Standard
Vegan Restaurants & Cafes
from · supporter price£800*£1,200 standard rate · 3-5 day turnaround
- ✓Everything in Starter
- ✓CMS & dynamic menu editor
- ✓RSVP & booking forms
- ✓Integrated booking, no third-party checkout
- ✓Advanced SEO & AI-SEO optimization
- ✓2 hrs Google Business Profile & Google Ads setup
- ✓3 free site content edits (for up to 6 months)
- ✓£0/month hosting on Netlify free tier
Signature
Vegan Brand Launches
from · supporter price£1,200*£1,600 standard rate · 7-10 day turnaround
- ✓Everything in Standard
- ✓Brand kit & logo design
- ✓Complex booking systems
- ✓Premium animations
- ✓Photography & art direction
- ✓4 hrs Google Business Profile & Google Ads setup
- ✓SEO action plan & keyword research
- ✓Advanced & custom integrations
Run a vegan or animal rights nonprofit? Reach out for a tailored quote, usually below the standard tier rates. See vegan website design pricing and Supporter Credit →
* The headline prices are this supporter rate. I offer a £400 discount across all tiers to anyone who supports We The Free, an animal advocacy non-profit, with a monthly donation of at least $10. Without it, the standard rates apply.
Vegan website design questions.
// the vegan build, answered
Why hire a vegan web designer?
A vegan web designer understands the audience, the language, and the value proposition of a vegan business without needing it explained. That shows up in the copy, the photography choices, the call-to-action wording, and the trust signals on the page. For vegan restaurants, cafes, ecommerce brands, and nonprofits, hiring a developer who already lives inside the audience saves time, avoids tone-deaf design choices, and produces a site that converts vegan visitors at a higher rate than a generic agency build.
Do you only work with vegan businesses?
No. James and the Site builds custom websites for any small business, restaurant, startup, or personal brand in the UK, US, and Australia. Vegan businesses get extra attention, a sharper brief, and the supporter credit if they back the nonprofit, but the studio is not vegan-only. If you want a vegan-aligned developer who happens to also build for non-vegan clients, that is the offer.
What discount do vegan advocacy supporters get?
A flat £400 credit on any project tier. The deal: set up a recurring $10 USD per month donation to We The Free (the international vegan activism nonprofit James founded and runs), and £400 comes off your invoice immediately. It is honour-based: maintain the donation for at least 12 months. Over those 12 months you contribute about £96 to vegan advocacy and save £400 on your build. Net win for you: £304. Net win for animals: a year of sustained nonprofit support.
Do you build websites for vegan restaurants?
Yes. Standard tier (£800) is built for plant-based restaurants and cafes. It includes a custom mobile-first menu editor that the chef updates from a phone between services, an integrated booking flow that does not drop guests into a third-party checkout, and the same 97 to 100 PageSpeed performance as every other build. Kasto Bali, a plant-based restaurant in Bali, is a recent example: site delivered in 3 days, 98 PageSpeed score, £0 monthly hosting.
Can you build a website for a vegan or animal rights nonprofit?
Yes. James founded and runs We The Free, an international vegan activism nonprofit (activism.wtf), so the lived experience of running a small nonprofit website is baked in: donation flows, volunteer signups, event RSVPs, content publishing, and integrating with payment processors that do not charge nonprofit-killer fees. Reach out for a tailored nonprofit quote, which usually comes in below the standard tier rates.
What makes this different from a generic agency that says they "work with vegan brands"?
Three things. First, alignment is real, not marketing: James is vegan, runs a vegan nonprofit, and donates project profits to vegan advocacy. Second, the work is hand-coded from scratch (not a Wix template with a leaf icon swapped in), which means it is faster, fully owned by you, and £0 monthly hosting. Third, the supporter credit means a portion of the project literally funds the same vegan advocacy your business presumably wants to support. That alignment shows up in the copy and the design choices in ways generic agencies cannot replicate.
3 spots available this month
Let's build a vegan site that actually sounds vegan.
Three new clients per month. Vegan briefs jump the queue when the values align. Send a brief and I'll get back to you within 24 hours.
I only take on 3 new clients per month. Vegan briefs jump the queue when the values align.