Wellness, fitness & retreat website design · hand-coded from £400
Mobile-first sites with this week's schedule, the next bookable class or retreat date, an intro offer above the fold, and a one-tap book button on every page. Hand-coded from £400. £0 monthly hosting. No Mindbody subscription forced on you.
Most yoga, fitness and retreat websites are designed for the wrong moment. They open with a calming hero shot, a paragraph about the studio's philosophy, and a navigation bar built for people researching at a desktop. That works for a glossy print brochure. It does not work for the actual visitor, who is almost always on a phone, often deciding within ten minutes whether to make tonight's 18:30 vinyasa, this morning's strength class, or whether to put down a deposit on a retreat next March.
The job is to answer five questions, fast: when is the next thing I can book, can I book it right now from this page, where is it, what does a class, pack or retreat cost, and does the room (or the location) and the people running it look like ones I want to spend an hour, or a week, with. Everything else (full timetable, philosophy, deeper retreat itinerary, blog) lives one click deeper. If the homepage answers those five in two seconds on a flaky connection, the visitor books. If it does not, they close the tab and the studio down the road gets the booking.
That is what this page is selling. Not "a website for your studio." A website built to convert a curious local into tonight's class booking, or a deposit on next year's retreat, before they reach the bottom of the homepage.
The next bookable class, session or retreat date with a one-tap book button. Today's schedule strip, the next intake, or the upcoming retreat highlighted. Address or location with one-tap Google Maps. All visible above the fold on a phone.
A single password-protected editor where you add classes, swap instructors, mark sessions cancelled, add a workshop, or publish next year's retreat dates. Updates from a phone in under a minute. Changes go live in about 30 seconds.
Single drop-ins, 5 and 10-class packs, monthly memberships, and retreat deposits with payment plans. Stripe or GoCardless as the rail. No Mindbody subscription, no per-booking commission, you keep 95 to 97 percent of every transaction.
The latest 4 to 5 star reviews from your Google Business Profile pulled in automatically. No manual copying. Schema markup so Google can show your star rating in search results.
One profile per coach, teacher or retreat host with a real photo, a real bio, and the classes or retreats they lead. The visitor wants to know who they're spending an hour, or a week, with before they tap book. Most studio sites bury this.
HealthClub, SportsActivityLocation or LodgingBusiness schema, class times and retreat dates marked up in JSON-LD, address linked to your Google Business Profile. Built to rank for "yoga studio near me", "fitness studio [town]", or "yoga retreat Bali" in your area or niche.
The single biggest conversion lever for fitness, and a strong one for wellness and retreats. A first class for £5, a 3-session intro for £30, or a retreat early-bird deposit, presented as the primary CTA on the homepage. Paid intros convert 50 to 60 percent; free trials convert under 20.
What to wear, where to park, when to arrive, what the first hour looks like. For retreats, what's included, what arrival day looks like, what the dietary policy is. Removes the single biggest reason a high-intent visitor closes the tab without booking.
A persistent "Book a class" or "Reserve a spot" button anchored to the bottom of the screen on mobile, hidden near the hero and footer so it never competes with the primary CTA. Over 70 percent of local-business traffic is mobile. The sticky button gives every scroll position a one-tap conversion path.
Both are fictional studios with real design. Same architecture as a paying client, same booking flow, same schedule editor, just no live payment processor wired up. Click through to see what your build could look like.
Kasto is a plant-based restaurant in Bali, not a yoga studio, but the architecture is identical: mobile-first hero, editable schedule (menu in their case), integrated booking, room photography. Swap "menu" for "this week's classes" and "booking" for "book a class" and the template runs a studio.
Chef Giuseppe wanted the site to feel like the room: warm, cinematic, plant-forward. The old Wix site looked generic, loaded slowly, and cost more every month than the espresso budget. Worse, editing the menu took the chef away from the kitchen during service.
The new build ships a password-protected editor that the chef updates from a phone between services. Bookings route directly to the kitchen inbox. No third-party widget, no drop-off, no monthly platform fee. The same architecture handles a wellness studio: the editor is your class schedule, bookings are class slots, instructor profiles replace the chef's biography.
Read the full Kasto Bali case study"James delivered something beautiful - professional animations, a booking system, and a simple menu editor, in just a few days."
Mindbody is the default booking software for studios because it was the only option for a long time. For a one or two-studio operation in 2026 the maths usually does not work in its favour any more.
Typical UK monthly subscription is £100 to £150 plus per-cover transaction fees on every booking. Across a year that is £1,200 to £1,800 in subscription alone. A hand-coded site with an included booking widget is a one-off £800 to £1,200 with no monthly cost ever.
Membership records, class history, payment tokens all live inside Mindbody's database. Switching providers means migrating it. A hand-coded build with Stripe or GoCardless leaves the customer relationship with you, on infrastructure you control.
Mindbody widgets embed heavy third-party JavaScript that drags PageSpeed scores into the 40s and 50s. A hand-coded booking flow loads in under a second, which improves both conversion rate and local SEO. Two free wins.
Multi-instructor schedule, multi-coach gym, or retreat brand build? Signature adds brand kit, logo design, and premium animations from £1,200. See full pricing and tiers →
The non-negotiables, visible within two seconds on a phone: this week's class schedule or next retreat date (with today highlighted), the next bookable thing with a one-tap book button, your address or location with a Google Maps link, an intro offer above the fold (a paid first class or a 3-session pack for studios, an early-bird deposit for retreats), pricing on the page rather than hidden behind a form, at least one strong photo of the room or location, an instructor or host name and face, and a "your first visit" walkthrough that handles the obvious questions. The visitor is almost always on a phone, often deciding within ten minutes whether to book tonight or commit to a deposit. Optimise for that moment.
A wellness studio website in the UK costs £400 to £1,200 from a freelance hand-coded developer with a Supporter Credit (£800 to £1,600 standard), £2,000 to £6,000 from a small agency, or £15 to £30 per month on Wix or Squarespace (plus £40 to £150 per month for Mindbody or similar). A hand-coded build with an editable schedule replaces both, paying for itself in saved subscription fees inside 12 months for most studios.
Not necessarily. The included booking widget handles single-class drop-ins, 5 and 10-class packs, and recurring memberships, with Stripe or GoCardless as the payment rail. You keep 95 to 97 percent of every transaction instead of paying Mindbody's per-cover fee plus monthly subscription. The only studios where Mindbody still genuinely pays for itself are large multi-location operations with shift scheduling and waitlists; for a one or two-studio operation the hand-coded build is cheaper and faster.
Yes, on the £800 Standard tier and above. A single password-protected editor lets you change a class time, cancel a session, add a workshop, or swap an instructor's photo from a phone in under a minute. Changes go live in about 30 seconds. No developer needed for weekly schedule updates, ever.
Yes. Every build ships LocalBusiness or HealthClub or SportsActivityLocation schema (matched to your studio), opening hours and class schedule marked up in JSON-LD so Google can show class times in the snippet, the address linked to your Google Business Profile, and 97 to 100 PageSpeed scores. Combined that gives you the best technical foundation possible for ranking on "yoga studio near me", "pilates near me", "fitness studio [town]" in your area.
Yes. Solo instructors, personal trainers, pilates teachers, and wellness practitioners all use the same architecture: mobile-first hero, bookable session calendar, intro pricing, a real photo, a real bio. The Starter tier at £400 is built for exactly that profile. Adds a booking widget and pack-based pricing on the £800 Standard tier when the practitioner crosses into multi-class-per-week volume.
Yes, for any boutique fitness studio. Fitness studios get the same six essentials plus three that matter more for the fitness audience specifically: a paid intro offer above the fold (a first class for £5, or a 3-session pack for £30, lifts trial conversion from 20 percent on free trials to 50 to 60 percent on paid intros), a "your first session" walkthrough that handles the intensity and beginner anxiety questions, and gritty real facility photography that shows the rig, the plates and the room rather than lifestyle stock. The Roundhouse Athletic sample shows all three executed end to end.
Yes. Retreats use the same architecture with three differences: the schedule editor becomes a retreat date editor with intake size and remaining spots, the booking widget handles deposits and payment plans (Stripe or GoCardless) instead of single-class drops, and the hero leads with the next available retreat and an early-bird CTA. Schema is LodgingBusiness or TouristAttraction depending on the offer. The Niskala Bali sample shows the retreat pattern, including arrival logistics, "what's included", host bios, and food and dietary notes.
3 spots available this month
Send me a quick brief about your studio, gym or retreat and what you want the site to do. I will reply within 24 hours with a quote and a timeline.
I only take on 3 new clients per month. Apply now to secure your spot.
